SEO (Search Engine Optimization) is Important for Online Marketing. Here is Why.

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If you have ever executed a marketing campaign online or is just about to start, it’s important to note you shouldn’t ignore SEO.

Over the last few years, the term ‘SEO’ has been thrown around a lot but unfortunately, it’s a concept that most internet marketers don’t fully understand yet. Even those that understand the basics of SEO might find it hard to execute them to achieve the desired results.

In this decade it’s very important for every business to invest into advertising and marketing, you need to get your product or services to the your target audience doorstep to drive sales and conversions. What most people don’t understand is how big of ‘free advertising’ SEO gives you through ranking high in search engines.

Top search engines are Google, Bing, Yahoo, DuckDuckGo, Wiki.com, Yandex and more. It was reported that Google processes over 40,000 search terms every seconds on the average, over 3.5 billion searches per day!

In 1999, it took Google one month to crawl and build an index of about 50 million pages.
In 2012, the same task was accomplished in less than one minute

How Google algorithm works.

Google uses sophisticated algorithms that is updated regularly to find out the websites to rank based on a search term, the resources needed to achieve these tasks are massive. It has been reported that Google has over 2.5 million servers in numerous data centres across the globe. These massive servers allows Google index billions of websites and web pages on the web and process queries and search terms.

With this resources webmasters that invest their efforts in SEO for converting keywords relevant to their goals might get rewarded with a high search engine ranking. An high ranking is important because 90% of users don’t go past the 1st page of Google search. This shows how successful Google algorithms are in ensuring users are satisfied with results in the first page.

So it’s important to ensure your web pages show up on the first page of Google for search terms related that would help you achieve your business goals and objectives. Understanding why SEO is important for your business is key to the success of your online marketing journey. It’s adviceable you hire an SEO specialist to help you execute the task.

SEO in Nigeria.

SEO is one of the most complex part of internet marketing and has few specialists especially in this area of the world (Nigeria).

The SEO Industry is growing exponentially in Nigeria as more businesses are embracing the digital marketing revolution, most businesses still place SEO under social media marketing but it’s far from that. Big businesses like Jumia rely heavily on search engine optimization to generate leads and sales online. If you’ve noticed they’re often top in most product searches you make on Google. If you plan to buy a smartphone, gadgets they come out in top three, because they have invested heavily in SEO for years and that’s the reward.

Jumia SEO ranking for smartphone.
Ranking high on search engine would drive buyers to your website.

Most Important SEO Ranking Factors.

Google algorithm is complex and there are different factors that helps increase your page’s ranking. Some common factors in the equation are keyword density, META tags, posts, incoming links, website traffic, and content.

  • Keyword density; This is the times the keywords you want to rank for shows up in your contents. The idea is; when most of the content on your website is about a particular keyword, it means you have enough information on that particular subject that searchers would be like. However, excessive use of these keywords can drive quick penalties for websites as webmasters sometimes do what is known as Keyword stuffing, if the search engine considers these keywords to be inappropriate you get the justice hammer.
  • The META tag; The Meta tag is a piece of HTML code that a good number of search engine companies uses to rank websites on the web. Ensure your top keywords are placed in your META tags. Like discussed earlier ensure you don’t spam the keyword because you can be punished for that.
  • Incoming links (Backlinks): Incoming links are popularly known as Backlinks among SEO experts. Search engines also use backlinks to know if a page has relevant information and if it should be ranked high on a particular keyword search. Incoming links are places in the web that your website has been mentioned and linked, Google known this when it’s indexing website contents using its Spiders.

Google Spiders are bots that crawl the web for contents. To ensure Google bots can index your pages effectively ensure you have a Sitemap. Backlinks are one of the most important factors that affect search engine rankings.

Conclusion

There are a lot of interesting strategies involved in SEO. The above listed are just a few important factors your website should consider, there other ranking factors like page speed, Mobile Friendliness, Domain Age, URL, and Authority. Never forget Content is King. Most SEO professionals employ content creators and writers to help write search engine optimized contents for relevant keywords. You can also find free tools to help your SEO here.

If you need the services of an SEO professional for your business, you can contact us.

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